IT'S TIME TO BREAK UP WITH COUPLES WHO ARE Not Right FOR You
A modern sales framework built just for wedding venues, so your team can confidently connect, lead, and guide couples from “just looking” to “we're booking!”
Couples walk away excited... then book somewhere else.
You're spending time and ad dollars on leads who ghost you.
Every tour feels different and there's no consistent system.
You struggle to handle objections without sounding salesy.
You know something's missing between the tour and the “yes.”

We're Here To Tell You...
You don’t need more leads or luck. You need a proven framework that transforms your tours into powerful booking experiences.
You’ll learn the exact system that’s helped venues guide conversations, handle objections with confidence, and turn more tours into booked weddings.

MORE OBSTACLES
start to rise up and get in the way
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TALK ABOUT THE LACK
of time, of money, of knowledge
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PAINT A BLEAK PICTURE
and that you have been there
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Tired of pouring time and money into tours that don’t turn into bookings?
Introducing:
The Proven System to Turn Venue Tours into Bookings
More Confidence. Higher Conversions. A Fully Booked Calendar.
Tours that feel friendly but fail to close the deal.
Couples who “love your venue” but ghost afterward.
A scattered sales process that depends on whoever’s giving the tour.
A proven system that makes every tour intentional and consistent.
Tools that help you connect, guide, and close with confidence.
A forever training resource your whole team can use anytime.

Ian Ramirez, Shannon Tarrant & Paul Pettie
Ian Ramirez and Paul Pettite bring firsthand venue experience from Madera Estates, guiding hundreds of couples each year through tours that convert with clarity and confidence.
Shannon Tarrant brings two decades of wedding-industry insight, helping hundreds of venues nationwide strengthen their sales systems and client experience.
Together, we blend venue ownership, client insight, and proven sales techniques to help you close more bookings with confidence.
Most venues close only 3–4 of every 10 tours. That’s average and you’re not here to be average.
You’ve already invested the time, staff, and ad dollars to bring couples in. Let’s make sure those tours actually turn into bookings.


SUCCESS STORIES FROM TOUR-TO-YES GRADUATES
5 OUT OF 6 TOURS BOOKED IN
24 HOURS!
“I’ve been doing this for almost 7 years, and thought I knew all the tricks for booking weddings… but my tour game just skyrocketed! We booked 5 out of 6 tours in 24 hours. Engagement season, here we come!”
Shirelle Benard, Venue Owner of Oak Hills (Utah)

Ask them to imagine what life will be like when they too have the success you have?
WHAT’S INCLUDED IN TOUR-To-YES Success
Stop sounding like a brochure and start
selling with emotion.
Language that turns amenities into emotional outcomes.
Clarity on what truly sets your venue apart.
A confident, connection-first sales mindset.
Make your first impression so strong, they’re
halfway to “yes” before the tour begins.
A sensory-based checklist to elevate your tour prep.
A foolproof system to confirm tours and reduce no-shows.
Materials that keep you organized, polished, and ready.
Know what to say, when to say it, and how to guide the conversation with confidence.
Phrases that build trust instead of pressure.
Techniques to adapt your communication style to each couple.
A simple talk track that keeps every tour on point.
Build real relationships that
lead to real bookings.
Questions that spark emotion and uncover true priorities.
Clarity on who’s making the decision (and how to reach them).
A framework to turn small talk into strong connection.
Take control of the tour with confidence,
clarity, and purpose.
A repeatable structure that makes every tour flow effortlessly.
Strategies to guide couples’ focus toward what truly sells your space.
Confidence to lead (not follow) every step of the tour.
Present your pricing and packages without
hesitation or fear of rejection.
A clear, non-pushy approach to sharing pricing and value.
Tools to handle “sticker shock” with calm, expert authority.
Language that turns uncertainty into trust and clarity.
Handle objections with empathy and authority
without losing momentum.
Simple ways to uncover the real reason behind hesitations.
Confidence to respond calmly and keep the conversation moving forward.
Tools to turn “we need to think about it” into clear next steps.
End every tour with confidence, clarity, and
a clear path to “we’re booking.”
Closing language that feels natural, not pushy.
Follow-up systems that keep you top of mind without chasing.
A repeatable process for turning interest into booked weddings.
HIDDEN UPSIDE
A Side-Effect Benefit
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HIDDEN UPSIDE
A Side-Effect Benefit
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velit. Mauris sodales tincidunt ex vitae viverra.
Nunc neque eros, convallis vel eros id,
molestie bibendum neque. In hac habitasse
platea dictumst. Integer quis hendrerit eros
Bonus #1
Pre-Course
Self-Assessment
Get clear on what’s working (and what’s not) in your current tour process before you start.
Bonus #2
Venue Comparison Checklist
A Canva Template leave-behind that helps couples compare apples to apples andchoose you.
Bonus #3
Sales Habit Checklist
Build momentum with daily, weekly, and monthly sales habits that actually
move the needle.
Bonus #4
5 Senses
Walkthough
Make every tour feel intentional and memorable from scent to sound
to sightlines.
Bonus #5
Venue Tour
Sheet Template
Keep every couple’s details and next steps organized for smoother follow-ups.
Bonus #6
Your Tour Kit
Inventory List
Never scramble again!
Know exactly what to stock and prep for a flawless tour.
Bonus #7
Tour Confirmation Templates
Set the tone with ready-to-send text and email confirmations.
Bonus #8
10+ Tour Warm-Up Questions
Spark connection and uncover priorities before you even start the tour.
Bonus #9
Sample Wedding Day Timeline Template
A Canva Template to show couples how their wedding would flow seamlessly at your venue.
Bonus #10
Post-Tour Follow-Up Email Templates
Follow up confidently and close the loop without overthinking what to say.
Fix Your Tour Before Engagement Season Begins!
The fastest way to book more weddings starts RIGHT HERE ↓
Module 1: Sales Foundations Every Venue Pro Needs (Value $497)
Module 2: Prepping for the Close (Value $597)
Module 3: Advanced Sales Communication (Value $997)
Module 4: C = Connect with Intention (Value $497)
Module 5: L = Lead the Experience (Value $597)
Module 6: O = Offer with Confidence (Value $797)
Module 7: S = Support Their Concerns (Value $497)
Module 8: E = Encourage a Decision (Value $797)
Module 1: Sales Foundations Every Venue Pro Needs (Value $497)
Module 2: Prepping for the Close (Value $597)
Module 3: Advanced Sales Communication (Value $997)
Module 4: C = Connect with Intention (Value $497)
Module 5: L = Lead the Experience (Value $597)
Module 6: O = Offer with Confidence (Value $797)
Module 7: S = Support Their Concerns (Value $497)
Module 8: E = Encourage a Decision
(Value $797)
BONUS: Pre-Course Self-Assessment (Value $37)
BONUS: Venue Comparison Checklist (Value $97)
BONUS: Pre-Tour Venue Prep: 5 Senses Walkthrough (Value $17)
BONUS: Venue Tour Sheet Template (Value $37)
BONUS: Your Tour Kit Inventory List (Value $27)
FAST ACTION: Booked & Busy: Sales Habit Checklist (Value $27)
FAST ACTION: Venue Tour Sheet Template (Value $37)
FAST ACTION: Tour Confirmation Email & Text Templates (Value $57)
FAST ACTION: 10+ Tour Warm-Up Questions (Value $37)
FAST ACTION: Post-Tour Follow-Up Email Templates (Value $97)
Regular Price = $1297
Proof That Tour-to-Yes Success Works

Carmen Humphrey
Venue Owner of Casani Estates (Florida)
Tour-to-Yes Success Graduate
STRAIGHT FROM OUR HAPPY CUSTOMERS
This is an incredible testimonial that specifically overcomes a common objection, and this is the main point of the testimonial.
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Jane Awesome, Acme, Co.









You’ll get instant access to the full on-demand course with 8 action-focused modules, plus a printable workbook and bonus tools including templates, scripts, worksheets, and checklists to help you put everything into practice. From tour prep to follow-up, you’ll have everything you need to turn more tours into yeses.
This isn’t generic sales advice. Tour-to-Yes Success was created by venue professionals for venue professionals, using real venue strategies that work in today’s market. You won’t just learn what to do; you’ll get implementation tools, venue-tested scripts, and real examples based on how couples actually buy.
Lead Conversion Lab focuses on what happens before the tour, such as lead responses, follow-ups, and getting couples booked for a visit. Tour-to-Yes Success picks up once they walk through your doors, showing you how to lead the in-person experience and close the sale confidently. Each course stands on its own, but together they give you a complete system from inquiry to signed contract.
Yes. Tour-to-Yes Success was built for venues that can fill their tour calendar but struggle to convert those visits into bookings. You’ll learn how to guide conversations, build trust, handle objections, and close with confidence. If you’ve ever thought, “They loved it, but still didn’t book,” this course was made for you.
Definitely. Even experienced venue pros are surprised by how much they pick up. You’ll refine your process, spot small habits that may be costing you sales, and learn how to read the room, handle price conversations, and create urgency the right way.
Yes! You’ll learn how to build genuine urgency without pressure, helping couples feel clear and confident about saying yes sooner. The course teaches you how to time your conversations, use emotional cues, and keep the excitement high instead of letting it fade.
Not at all. Tour-to-Yes Success teaches you how to sell through service, not pressure. You’ll learn how to use storytelling, connection, and authenticity to guide couples toward a decision that feels right for both of you.
Absolutely. This course is for anyone who gives tours, including owners, sales managers, coordinators, and assistants.
If you’re in the room with the couple, you’re part of the sales experience. You’ll learn how to feel more confident, consistent, and capable of turning curiosity into commitment.
Yes. One purchase includes access for your entire venue team. Everyone who gives tours can follow the same proven process, creating consistency, confidence, and a better experience for every couple who walks through your doors.
Each video lesson is short (5 to 25 minutes) and packed with practical strategies you can apply right away. You can move at your own pace, either binge-watching or completing one module per week. You’ll start seeing changes in how you handle tours almost immediately.
Even the best sales process has blind spots. Tour-to-Yes Success helps you fine-tune what’s working, fix what’s not, and polish your presentation so couples feel confident saying yes.
Think of it as the difference between being pretty good and being unstoppable.
FROM GHOSTED LEADS TO
FULLY BOOKED CALENDARS
WE BOOKED 6 OUT OF 7 TOURS
LAST MONTH!
“Tour-to-Yes Success was 1,000,000 times worth it! If you’re a venue owner, do not pass GO, do not collect another lead that ghosts you until you’ve attended this course!”
Amelia Holder
Venue Owner of Emerson Fields (Missouri)
Tour-to-Yes Success Graduate


MORE YESES, MORE MOMENTUM, AND A WHOLE LOT MORE JOY IN THE PROCESS!
summarize what sort of
TRANSFORMATION
happened because of your offer
summarize what sort of
TRANSFORMATION
happened because of your offer
List out examples that helps your prospect see themselves after they’ve used your product. Help them to see the Cause and Effect your offer can have on their lives.
List out examples that helps your prospect see themselves after they’ve used your product. Help them to see the Cause and Effect your offer can have on their lives.
summarize what sort of
TRANSFORMATION
happened because of your offer
summarize what sort of
TRANSFORMATION
happened because of your offer
List out examples that helps your prospect see themselves after they’ve used your product. Help them to see the Cause and Effect your offer can have on their lives.
List out examples that helps your prospect see themselves after they’ve used your product. Help them to see the Cause and Effect your offer can have on their lives.


THE EDUCATION WAS 10/10!
Leah Nadu
General Manager of Historic Ashland (Pennsylvania)
Tour-to-Yes Success Graduate
FREQUENTLY ASKED QUESTIONS
QUESTION TOPIC HERE
Ask a question here for the product that brings home the value?
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QUESTION TOPIC HERE
Ask a question here for the product that brings home the value?
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QUESTION TOPIC HERE
Ask a question here for the product that brings home the value?
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Summarize the Great Results They Want
Closing arguments will summarize the great results, offer, bonuses, and guarantee. Last reminder of scarcity. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus.
GREAT CTA.
Module 1: Sales Foundations Every Venue Pro Needs (Value $497)
Module 2: Prepping for the Close (Value $597)
Module 3: Advanced Sales Communication (Value $997)
Module 4: C = Connect with Intention (Value $497)
Module 5: L = Lead the Experience (Value $597)
Module 6: O = Offer with Confidence (Value $797)
Module 7: S = Support Their Concerns (Value $497)
Module 8: E = Encourage a Decision (Value $797)
BONUS: Pre-Course Self-Assessment (Value $37)
BONUS: Venue Comparison Checklist (Value $97)
BONUS: Pre-Tour Venue Prep: 5 Senses Walkthrough (Value $17)
BONUS: Venue Tour Sheet Template (Value $37)
BONUS: Your Tour Kit Inventory List (Value $27)
FAST ACTION: Booked & Busy: Sales Habit Checklist (Value $27)
FAST ACTION: Venue Tour Sheet Template (Value $37)
FAST ACTION:Tour Confirmation Email & Text Templates (Value $57)
FAST ACTION: 10+ Tour Warm-Up Questions (Value $37)
FAST ACTION: Post-Tour Follow-Up Email Templates (Value $97)
FAST ACTION: Booked & Busy: Sales Habit Checklist (Value $27)
FAST ACTION: Venue Tour Sheet Template (Value $37)
FAST ACTION: Tour Confirmation Email & Text Templates (Value $57)
FAST ACTION: 10+ Tour Warm-Up Questions (Value $37)
FAST ACTION: Post-Tour Follow-Up Email Templates (Value $97)
Regular Price = $1297
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